HELP! My Emails Are Ending Up In Spam Filters!
- Understand Your Sender Score
- Implementing SPF Records
- Reviewing Content For Spam Triggers
- Decreasing Soft Bounces
- Increase Engagement
Email Compliance Expert Help
- Use spam testing tools to test email reputation and content before you finalize “big” sends to your database.
- Check html email color themes negative spam scores.
- Check your content against our master database of known spam phrases.
- Avoid being flagged as “unsolicited”. We’ll recommend the consistency of merge fields in all content to personalized, personalize personalize, as much as possible.
- Make sure subject lines are optimized and are specific to the content you are sending in that email.
- Help analyze and assist in creating balanced HTML vs. Plain Text emails.
- Check text to image ratio in your emails and adjust if necessary. If an email is going to be all content and no graphics make it a plain text email. As well if it is HTML don’t make an email that’s just one giant image can also get an increased spam score.
Email Marketing Links
- Check for link shortening tools such as goo.gl or bit.ly, which CAN have a negative reputation with spam filters.
- Check “from address” domains, any links domains, hosted images domains for negative email reputation or blacklisting issues on them across multiple platforms.
- Keep track of your ongoing email reputation by monitoring hard/soft and general bounces for invalid email addresses in your list that can hurt your deliverability.
- Strategize on “list age” versus “frequency of emails” to ensure proper list attrition – keeping deliverability high.
- Look at your spam complaints to proactively maintain a less than .1% threshold for spam complaints.
- Help with SPF record creation to ensure the emails you are sending have the proper authentication.
- Check to make sure no phishing related filters are picking up your emails as potential spam.
- Use test accounts with all major email providers to do deliverability testing.